Latest Do it for Denmark Film is Combating Parents' Dwindling Sex Lives

Even though children are lovely, they are not good for your sex life. 46 per cent of Danes in relationships with children indicate that they have less sex with their partner after having children. Spies Denmark now wants to help.

“Do it forever” is the third and last campaign in the trilogy Do it for Denmark. The campaigns encouraged the Danes to conceive to benefit Denmark’s population growth, but the unfortunate side effect following the success of the campaign is a dwindling sex life after the children are born.

As Danish couples with children have on average twice as much sex on an exotic vacation than at home, Spies Denmark wants to strengthen the incentive to travel south by launching a loyalty program with a built-in fertility bonus.