Laird and Good Company Teams up with SG+ Reps for Midwest Representation

Laird and Good Company continues its strategic growth in commercial production with the recent signing of SG+ Reps for Midwest Representation.

Laird and Good Company, founded by Sarah Laird, has spent the last three decades representing a leading roster of directors, photographers, and multidisciplinary artists. The agency is steadfast in its commitment to fostering unique voices that create with vision, intention, and integrity. 

“As a company, we are driven to empower and amplify artists, storytellers, and innovators because we believe creativity is at the heart of change — it connects, it gives voice, and, fundamentally, has the power to make the world think differently,” explained founder Sarah Laird.

“Laird and Good Company is most inspired by our community of artists and the different perspectives, backgrounds, and abilities each person brings to their work. With this, Sarah Gitersonke was a natural fit from the moment we met. We both care so deeply about connecting artists to the right brands, agencies, and markets, ultimately finding a pathway for ideas to come to life. We could not be more excited to share this next step in our growth with her team.”

Sarah Gitersonke added, “Laird has curated such a unique, integrated roster of Directors and Photographers which really solves the biggest concern I’ve seen in the market. How are we going to get all this done, at a high level, and within our parameters? Laird is how. This partnership will bring fresh, diverse, multidisciplinary talent to the forefront and I know my agency clients will be thrilled with the process.”

Ultimately, Laird and Good Company’s new relationship with SG+ Reps is built on their shared values of championing creativity, exceptional visual storytelling, and a multidisciplinary approach.  

With this exciting focus on the midwest market, both agencies look forward to further advancing the directorial careers of artists such as PEDEN+MUNK (Campbell’s, Olive Garden), Leeor Wild (Google Fitbit, Maybelline, Adidas Headphones), Gentl and Hyers (Panera, Bacardi), The Kaplans (Tropicana, Smoothie King), and Grant Cornett (Hershey’s) in addition to the rest of the Laird and Good Company roster.

Laird and Good Company’s production division is driven by head of business development / executive producer Kirsty Meares, and director of production Jenny Lumpkin.