Following a pitch, the renowned 230 year old label, Maison de Champagne Piper Heidsieck, has selected Paris-based La Chose group as its new agency.
La Chose will help the brand define its platform and signature, develop its media communication and revamp its digital and social media ecosystem. The group, which just won several Clios for its Sécurité Routière (road safety) campaign, consists of La Chose Paris and agencies La Chose Polluxe, Supergazol and Ella Factory, as well as Das Ding productions.