Peach
dlmdd
Wake The Town
Gear Seven/Arc Studios/Shift
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Kumail Nanjiani Cleans Up Some Big Messes in Tide's March Madness Campaign

132

ADD TO COLLECTION

Saatchi & Saatchi campaign takes us through life's messiest moments

Kumail Nanjiani Cleans Up Some Big Messes in Tide's March Madness Campaign

The campaign, 'You’re Gonna Need More Tide,' features Kumail Nanjiani cleaning up quite a few messes, with the tagline “more clean in here for all the mess out there.” 

The spot whisks the viewer through many of life’s messiest moments, featuring real life situations and cut-ins that make these spots super relatable. The campaign highlights Tide Power PODS, which have 85% more Tide in every pack, to keep up with bigger washing machines and dirtier days.

Tide Pods are beloved and revered on the Internet and this campaign is designed to engage viewers socially, in addition to broadcast spots the campaign includes shareable memes, videos, GIFs and lenses and encourages user-generated content (UGC) to drive engagement in a memorable way. 

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Cleaning Products, Home

Saatchi & Saatchi, Fri, 17 Mar 2023 17:14:05 GMT