Krow's New Fiat Ads are Bloomin' Gorgeous

Krow's new ad for Fiat 500 shimmies away from its fabulous fashionista positioning, this time focusing more on its fresh vibes and citrusy hues.

The agency showcases Fiat 500’s new colour range by flaunting its colour using images like a car blooming from a flower, unpeeling from a lemon twist and even unfurling from a crisply packaged shoebox. Krow teamed it up with an equally fresh tune from Tieks, entitled ‘Sunshine’.

The print campaign and TV advert are out now. You can view the latest TVC ad for Fiat 500 ‘Fresh’ below.