krow Wins Brothers Cider Account

krow has been named the brand agency for Britain’s fastest growing packaged cider brand – Brothers. The team at Brothers were so impressed with krow’s knowledge of the sector and their shared ambition for the brand, that they shelved plans for a competitive pitch and awarded the work directly to krow, who is appointed lead creative agency.

The bold new creative direction will launch with a Christmas campaign for Toffee Apple cider, followed by a large-scale brand campaign in spring 2020.

Nicola Randall, Brothers’ senior marketing manager, said: “The brand is on an incredible journey. It is great to be working with krow on our exciting new campaign - along with the addition of new variants Parma Violet and Strawberries & Cream, it will continue our evolution as trailblazers of fruit cider.”