krow Group Bolsters Automotive Offering with Announcement of krow kinetic

Full-service communications agency, krow Group today announces it is joining forces with global marketing automotive specialist, April Six Mobility, now renamed krow kinetic.

By combining krow Group’s extensive experience with leading automotive brands like Jeep and Fiat, alongside April Six Mobility’s deep expertise and client portfolio—including BMW Group, Stellantis, VW Group, and AVL—krow kinetic aims to strengthen and expand its role as a full-service agency. The agency remains committed to supporting both established and emerging manufacturers, service providers, and clients in key areas such as electric vehicles, autonomous technology, connected car solutions, and the broader mobility sector.

This strategic merger of expertise will offer significant benefits to both existing and new clients by providing access to a wider talent pool and enhanced service capabilities across brand, digital, social, influencer marketing, events, paid media, data, retail, and CRM.

The new division will be led by Sam Smith, who has been appointed chief executive officer of krow kinetic. Sam held the role of Managing Director at April Six Mobility, where she made a significant impact since joining in 2003. She will now guide the team on their next journey as krow kinetic. Sam will report into John Quarrey, chief executive officer of krow Group.

She will be supported by David Dent, head of strategy, growth and innovation and Martin Cox, creative director.

Speaking on the acquisition John Quarrey commented, “This is a really exciting move for us, and we are delighted to welcome the team and their incredible specialist knowledge on the automotive industry to the group. I’m looking forward to seeing krow kinetic thrive under the exceptional leadership of Sam Smith”.

Adding to this Sam Smith said: "We’re thrilled to bring our automotive expertise to krow Group. We share the same values and work ethic, and most importantly, we believe in the power of creativity to make a significant impact.”