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Knorr Campaign Sees Cardi B Whip Up a Tasty Combination


Knorr and Cardi B partner to launch a menu of affordable recipes to show people that cooking at home can be just as enjoyable

Knorr Campaign Sees Cardi B Whip Up a Tasty Combination

Combo meals: They’re a quick, delicious and affordable way to feed the family. But imagine if preparing a meal in your own kitchen could also be quick, delicious and just as affordable. 

Introducing Knorr Taste Combos: a menu of delicious, nutritious and affordable recipes that bring together a tasty trio of veggies, lean protein and flavourful Knorr offerings, and can be prepared at home in under 30 minutes and under $4 per serving.  

The brand is partnering with GRAMMY Award-winning, Diamond selling superstar, entrepreneur, mother, long-time fan of Knorr and cooking at home, Cardi B, to introduce Knorr Taste Combos and show families everywhere how tasty and easy it can be to prepare a meal at home using Knorr’s wide portfolio of family-favourite offerings like bouillon, rice and pasta sides.  

Among the recipes Knorr is unveiling is one that the brand is officially calling 'Cardi B’s Taste Combo'. This recipe calls for just a few delicious ingredients like chicken, a medley of veggies and flavourful Knorr Chicken Bouillon, which is a staple in her kitchen.  

“Knorr is a staple in my kitchen and an ingredient I have been cooking with for many years,” said Cardi B. “My Cardi B Taste Combo brings together protein, veggies and Knorr Bouillon. That bouillon, by the way, is my secret ingredient to turn up the taste for my family! With Knorr, everyone can create their own delicious combos in their own kitchens.” 

The Knorr Taste Combos campaign is inspired by the brand’s longstanding commitment to help families make meals at home together – meals that are not only delicious, but easy and affordable, too.  

“While many turn to combo meals for an easy meal that tastes great and pleases many around the table, Knorr Taste Combos aims to remind everyone that such a delicious meal is also attainable – and easy to make – in the kitchen at home,” said Gina Kiroff, North America marketing lead for Knorr. “By partnering with Cardi B, a Knorr fan and also busy working parent herself, we knew we could inspire families to create meals that may not be fast-food, but that are soooo good.” 

Combo meal fans in select areas of Manhattan and Chicago who are eager to prepare Cardi B’s Taste Combo for themselves will be able to do so via an exclusive delivery partnership with Grubhub. On Thursday, June 8th, search Grubhub for ‘Cardi B’s Taste Combo.’ To order a meal kit complete with all of the  ingredients needed to cook Cardi B’s Taste Combo, those in select areas of Chicago can also access the  storefront on Grubhub HERE and should use the promo code ‘KNORRCHI.’ Those in select areas of  Manhattan also can access the storefront on Grubhub HERE and should use the promo code ‘KNORRNYC.’ The meal will be conveniently delivered to doorsteps the very next day, entirely free of charge.* Starting on June 6th, those in select areas of Manhattan and Chicago hoping to try out Cardi B’s Taste Combo are encouraged to head to There, they can set up a reminder to place a pre-order as the Cardi B Taste Combos are available in a limited quantity and are expected to go quickly.  

Also beginning June 8th, Knorr is inviting all enthusiasts of cooking at home to share how they integrate the flavour of Knorr into meals at home. They’re encouraged to share their delicious and nutritious everyday recipes on TikTok and using #KnorrVsCombo. 


Agency / Creative
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Categories: Cooking ingredients, Food

Edelman US, Tue, 06 Jun 2023 14:04:23 GMT