KITKAT Returns with Limited-Release Chocolate Bar to Celebrate Ramadan

KITKAT Canada, the renowned advocate of ‘having a break’, officially announced the return of the KITKAT Iftar bar. This limited-time bar is designed to uphold meaningful representation and commemorate the Muslim community’s daily breaking of fast after sundown during Ramadan. KITKAT is thrilled to be making limited quantities available to Canadians* while supplies last through the KITKAT Canada website.

Unlike the standard four-piece bar, the Iftar bar features thirty pieces, perfect for enjoying during Iftar, the meal consumed after sundown. The bar is divided into three parts, with each set of ten pieces representing the ten days of each Ashra, featuring iconography inspired by the 30 phases of the moon in the Islamic lunar calendar.

“Last year's Iftar bar resonated widely with Canadians celebrating Ramadan,” says Riona Coller, marketing leader, Confectionery at Nestlé Canada. “We're thrilled to officially offer a limited run, furthering our community engagement, and embodying the spirit of service during the holy month with proceeds to support Food Banks Canada. We're honoured to play our part and anticipate many more meaningful celebrations across diverse communities in the years ahead.”

The Iftar bar’s thirty pieces reflect the brand’s dedication to fostering inclusive celebrations and providing a unique experience for every break. By making limited quantities available, the brand aims to continue learning from the community and invites Canadians to join in fostering an environment of respect, empathy, and inclusivity, where all traditions are honoured and celebrated. As part of this commitment, all proceeds from Iftar bar sales will support Food Banks Canada, a national charitable organisation dedicated to relieving hunger today and preventing hunger tomorrow.

“The number of individuals and families turning to food banks, many for the first time, continues to climb, with almost two million visits to food banks across Canada in one month alone last year,” shared Erin Filey-Wronecki, chief development and partnerships officer, Food Banks Canada. “Thanks to the generosity of KITKAT and the Iftar bar, we are able to support those in communities across the country who need it most, working towards our vision of a Canada where no one goes hungry.”

The Iftar bar is now available at www.kitkat.ca while supplies last. For more information, please visit www.kitkat.ca.

* Excludes Quebec and the Territories