KFC Thailand Marks 40th Anniversary with Its First New BAMBAM BOX App Experience

Roll out the red carpet! It’s BamBam time with KFC!

Since 2010, BamBam has been dancing his way into KFC’s heart with his first advertising debut with KFC. And now in 2024, he's back, but this year he’ll be officially ‘bam-baming’ into his own KFC meal box, as KFC’s very first 'Friend of KFC Thailand'.

The KFC BamBam Friendship highlights a milestone in KFC Thailand's history, and is further celebrated by the launch of the new KFC APP. As KFC Thailand commemorates four decades of culinary success, BamBam steps into a significant role, bringing his unique flair and charisma to the table, helping to curate a special menu offering dubbed the 'BamBam Box’, while showcasing KFC’s first mobile app. Designed to delight fans with both taste, ease and exclusive memorabilia, this year’s birthday celebrations are set to be far more than just a bucket-list vibe. 

"Joining forces with BamBam for our big 4.0 is our way of showing immense appreciation to our fans. This collaboration is magnanimous, and since it’s all happening exclusively through our new user-friendly KFC APP, we’re bringing the party straight to your fingertips. Fans can expect a greater sense of joy, convenience, and more value than ever before," said Suhayl Limbada, chief marketing officer at KFC Thailand.

 

The BamBam Box, co-designed by BamBam himself, features a yummy assortment of 4 pieces of Wingz Zabb, 1 piece of Fried Chicken, 2 Nuggets, Regular Fries, and a refreshing Pepsi. Priced attractively at 159 THB, this box can be celebrated by all BamBam and KFC fans alike, boasting unique packaging with sleek black hues and, of course, BamBam's signature logo. A real collector’s piece if ever there was one! Available from 25 April – 26 June 2024, customers can look forward to receiving one of four limited edition BamBam photo cards with each BamBam order via the KFC APP - while stocks last.

And, if that is not enough BAM for one box, customers that order through the new KFC APP from 25 April – 26 May 2024, will also have the chance to win a FANtastic meet-and-greet with BamBam at the "KFC x BamBam Fan Meet" event, scheduled for June 9, 2024, at Kentucky Town, Samyan Mitr Town. A total of 475 Lucky Fans and 25 Super Fans will have the opportunity to join in the fun at this exclusive event, where special KFC x BamBam merchandise will be available.

To enjoy special promotions and ample discount coupons from KFC, download the KFC APP just once from your mobile device – for ongoing updates on BamBam special promotions, significant discounts, and exciting new KFC campaigns.

Want your finger on the all the action, forever? Stay connected with KFC Thailand via social media channels on Instagram @kfcthailand, Facebook @KFC, and Twitter @KFCThailand. Here, you’ll keep up with the latest news and enjoy the buzz of the anniversary celebrations with the hashtags #KFCxBamBam, #KFCBamBamBox, #FriendofKFCThailand, and #KFCAppworthdownloading.