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KFC Ignores the Public and Sticks with Chicken This Christmas

14/11/2023
Advertising Agency
London, UK
368
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Cheeky campaign from Mother launches the brand's 'Stuffing Stacker' menu addition

Kentucky Fried Turkey? KFT?! You didn't really think KFC were going to do it, did you? We're KFC for heaven's sake. And in case you didn't know, the C stands for chicken.

And so, despite the numerous suggestions and requests for Kentucky Fried Turkey, KFC are sticking with chicken. After all, its been making the world's best fried chicken for more than 70 years - why would it switch lanes now?

And what's more, this year KFC are going big, with the Stuffing Stacker - two fillets of glorious, Original Recipe Chicken, plus spicy cranberry sauce and a big, sage and onion stuffing patty.

To mark the occasion, KFC is profiling a world-first anti-UGC campaign, one which just goes to prove - the customer isn't always right. That tells its fans it saw them, heard them, and ultimately... ignored them. And for this Christmas, next Christmas and every Christmas to come - We're Sticking with Chicken.

Kate Wall, strategy and innovation director at KFC said, “Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love.” 

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