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KFC Has Teamed Up with TikTok Royalty GK Barry to Launch New Teriyaki Burger

21/07/2023
Advertising Agency
London, UK
1.2k
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Mother enlists internet star to be the face of the new offering and star in the upcoming advertising campaign

The Colonel is bringing the sauce! From Kentucky to Kyoto, KFC is getting sweet n’ sticky with a brand-new Japanese-inspired Teriyaki Burger and Bites with a new campaign from Mother. 

For the first time ever, the chicken champs are fusing its world-famous Kentucky chicken with Japan’s favourite Teriyaki sauce. The Teriyaki Burger features the unmistakable Original Recipe chicken fillet, crunchy pickled slaw, the all-new, sweet and sticky Teriyaki sauce served in a fluffy brioche-style bun. And for those who can’t get enough, dive into the Teriyaki Bites for your fix of delicious boneless chicken, doused in the tangy Teriyaki sauce.

For the launch, KFC and Mother have enlisted the aid of TikTok royalty, GK Barry, to be the face of the new offering and star in the upcoming advertising campaign - which showcases the burger in all its sweet, sweet glory. Starting in social media, GK Barry’s home turf, with traditional media led by TV.

GK Barry says: “Absolutely buzzing to be starring in the sauciest ad of the year to launch the banging new Teriyaki Burger and Bites! The Colonel’s handed over the reins and I’m renaming this sweet, sticky delight ‘The Barryaki’. Get down to KFC before it’s too late!”

The Teriyaki Burger and Bites will be available from Monday 24th July, for a limited time only until 3rd September. 

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