KFC France Stuns McDonald's by Hacking a Viral Video

KFC France has ingeniously twisted the most viral social video of the year: 'Montoya Por Favor' in a stunt to promote a collaboration with Burger King - the launch of the 'BFF Burger', a unique, co-branded burger.

This viral social media stunt took place as part of the collaboration between KFC France and Burger King with the launch of the 'BFF Burger' – a unique, co-branded burger.

Without spending a single euro, KFC  rewrote the story to create a hilarious drama around the three characters: KFC, Burger King, and poor McDonald's.

Havas Paris developed social hacking campaign, creating buzz for KFC France.

"This creative hijacking perfectly captured the spirit of this unprecedented collaboration between two traditionally competing brands," says Stéphane Gaubert, CCO of Havas Paris. "By leveraging a powerful cultural moment and infusing it with both brands' DNA, we created an authentic campaign that resonated with a broad audience."

The campaign’s results showcase the potential of unconventional, disruptive storytelling in driving real-world business impact. Who knows how far the love-hate relationship will be going…