For the reopening of French cinemas on 19th May, KFC is supporting the cinema by launching a new communication campaign that will make the 7th Art crisp.
Through its new film, KFC and its agency Havas Paris show a professional film noisemaker dubbing scenes with the help of Tenders, burgers and other Boxmasters, for a result that is truer than life and without any faking. Between Bruce Lee, big crossings and baby T-Rex you won't believe your ears.
To reward those who have the good idea to go back to the cinemas during the first days of reopening, KFC will offer them two of its famous Tenders on presentation of their ticket.
A making-of film will accompany the campaign and will take you behind the scenes of the work of the cinema's noise makers - crunchy tips guaranteed.
The film will of course be broadcast in cinemas as soon as they reopen, as well as on social media thanks to a media orchestration led by Carat.