KFC Canada Gets Superstitious with '90s Ads from Edmonton Oilers Last Championship Win

Superstitions run deep in the world of hockey, from unshaven playoff beards to highly specific game-day routines. Even the most seasoned pros have their rituals, and these traditions contribute to the mystique and excitement of the game. KFC, proud partner of the Edmonton Oilers, is joining the fun and showing its support the way only a true sports fanatic would. 

As the 2024 Championship Finals heat up, KFC is turning back the clock with their own superstition to encourage another win: replaying all the same ads from the last time the Edmonton Oilers won it all  back in 1990. 

“Our commitment to the Oilers goes beyond mere sponsorship. It’s about taking every opportunity to celebrate a partnership that we’re truly proud of while providing unique, unforgettable moments for the fans,” said Lauren Pottie, senior manager, media and regional marketing at KFC Canada. “We know how crucial of a time this is for the Oilers and their fans, and we wanted to do our part and speak to this moment. ” 

Ads will go live in time for the start of Game 3, the Edmonton Oilers first home game of the series, through TV spots and social media ads. Beyond the TV spot, fans can get a taste of the ‘90s with throwback in-store posters, as well as vintage logos that sport the original, iconic look. Fans will also see digital OOH showcasing the classic 1990’s bucket outside the Edmonton arena with messaging to cheer them on as they watch outside of Rogers Place. 

To sweeten the deal even more, KFC is bringing back another ‘90’s favourite for a limited time: its 18 for $18 bucket deal. On every game night, fans can indulge in 18 pieces of Original Recipe Dark Meat Chicken for just $18 with the purchase of two large sides at participating restaurants in Edmonton. The deal is also a nod to the Oilers’ return to the finals after an 18-year hiatus. 

“'90s nostalgia is massive in culture right now and we saw an opportunity to tap into not just a big moment for the Oilers, but also travel back in time and tap into KFC’s rich heritage of iconic advertising.” said Joel Holtby, founder and co-CCO at Courage Inc, KFC Canada’s creative AOR. “With the Oilers in the finals, we saw a chance to support the last remaining Canadian team and the brand’s classic advertising at the same time. It’s a total win-win.”