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KFC and Mike's Hot Honey Offer Up a Match Made in Flavour Heaven

10/02/2025
Advertising Agency
Chicago, USA
247
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Highdive campaign lunches the irresistible combination just in time for the Super Bowl

KFC is bringing the heat - and the sweet - to its menu like never before with a new menu item available for a limited time only. The home of world-famous Original Recipe fried chicken has teamed up with Mike’s Hot Honey, America’s favourite hot honey brand, to create a mouth-watering, unforgettable new take on KFC’s famous finger lickin’ good chicken.

The crispy, juicy, spicy new menu item comes with a new creative campaign from Highdive, with spots including 'Lick Your Lips' and 'Genius'. KFC and Mike's Hot Honey have joined forces to create a flavour combination so compelling it brings together even the most unlikely pairs. In this case, two natural rivals – a chicken-loving fox and a honey-craving bear – brought together by their shared enthusiasm for this innovative collaboration.

Starting Feb. 9th, just in time for the big game, savour the irresistible combination of KFC’s world-famous chicken paired with the bold, sweet-and-spicy flavour of Mike’s Hot Honey – available on DoorDash, UberEats and Grubhub one day before the limited time offer is widely available at KFC restaurants nationwide and via KFC’s app. Whether you’re getting hungry at halftime, looking for a last-minute party contribution or craving a bite after seeing our pre-game commercial, KFC’s got you for the big game.

“Combining KFC’s flavourful fried chicken with the bold, sweet heat of Mike’s Hot Honey just makes sense. Crispy, juicy, salty, spicy, sweet – it’s food alchemy that’s meant to be!” said Catherine Tan-Gillespie, chief marketing officer and development officer, KFC US. “These new meal deals are so irresistibly finger lickin’ good, you’ll wonder how you ever lived without them.”

While supplies last, fans can try a drizzle of Mike’s Hot Honey on all of KFC’s nuggets, tenders, sandwiches and more to make your KFC classics finger lickin’ good-er.

“Partnering with a beloved brand like KFC is a dream come true for us," said Mike Kurtz, founder of Mike's Hot Honey. “Like so many Americans, I grew up on their iconic fried chicken buckets and it was one of my very first drizzles when I first created Mike’s Hot Honey," he said. "The sweet heat pairs perfectly with their Original Recipe chicken and I am so happy everyone will have an opportunity to enjoy this delicious combination.”

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