Kevin Gill Takes Mantle as UK CEO of StartJG

Kevin Gill, founder director of the StartJG group of companies - Start, Hometown, Breed and Connected Retail has taken his place as CEO of StartJG UK. Gill’s focus is to maximise the groups’ rich talent and resources for the benefit of its clients and to identify strategic growth opportunities for the agency group. Gill has now built a senior management team in London to lead the agency into its 20th year; made up of experts in brand and customer experience, the mix of existing talent and new inspiration is a clear statement for one of the industry’s most renowned integrated agencies.

The hiring of Executive Creative Director Patrick Baglee was fundamental to the agency’s continued commitment to strategic design. Baglee has had a long- standing relationship with StartJG but now takes on a role that will help define its future, working alongside Darren Whittingham, StartJG’s Group CCO, to develop its brand experience discipline.

On his appointment Baglee said: “StartJG has an amazing history, founded on long-standing relationships and a commitment to a deep understanding of the challenges brands face in a highly competitive world - work with Barclays, Virgin and Adidas are all evidence of that. The success of StartJG is driven by a belief that great design differentiates organisations, creates value and engages with consumers at the most fundamental level. This sets a really clear position for the thinking, the work and the results they generate. With many significant projects to tackle in the months ahead, it’s an exciting time for us.”

Supporting Gill, Graham Cox joins as Business Director, focusing on the development of the future client stable, and Joanna Jenkins as Client Development Director for key accounts. Louis Clement joins the Barclays account team as Creative Director, to further establish the values of strategic design.

On the recent appointments, Gill said: “We’ve always been an agency that knows how to evolve and stay ahead of the market. We’ve built our network of agencies to include HomeTown, Breed and CRP, to reflect the changing needs of the creative sector. We have more changes planned, all of which will enable us to continue providing the same level of service and craft that our clients have enjoyed over the past 20 years.”