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Group745
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Creative in association withGear Seven
Group745

Keraun Harris Takes the Position of the Spokesplayer for Madden NFL 21

24/08/2020
Advertising Agency
New York, USA
717
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Madden NFL 21's launch with Johannes Leonardo welcomes a new era in American football

Johannes Leonardo has launched its campaign with Madden - Madden NFL 21 launched this morning with The Spokesplayer. 

Johannes Leonardo has been part of Madden’s epic franchise launches for the past three seasons. What makes this one different is that it created a new character to usher in a new generation of NFL gamers and athletes - The Spokesplayer. 

The Spokesplayer takes on the familiar face of Keraun Harris, or King Keraun, an actor, comedian and Internet personality who has appeared on HBO's Insecure and ABC's Black-ish. Keraun was the perfect choice as Madden’s Spokesplayer because he’s an expert in his own right. 

The Spokesplayer’s job is to speak up for this rising generation of athletes and creators so they don’t have to. Whether it’s handling the media or just playing the game of Madden. Like the personality of the Spokeslayer, with this campaign Johannes Leonardo are ushering in a new vibe and era of how you play football.

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