Kellogg's Launches New Amazing Creations Campaign via J. Walter Thompson, Sydney

Kellogg's, in collaboration with J. Walter Thompson Sydney, is launching a series of new executions for the highly successful Amazing Creations Masterbrand campaign. Originally featuring YouTube legend Zach King, the campaign has seen a significant sales uplift for brands featured in above-the-line media since first launching in 2016.  

Live this week, the new executions comprise 2x TVcs and one longform video, drawing on the talents of Simone Giertz, a YouTube content creator known for building useless machines, who has 900k+ subscribers. Her robots are put to work demonstrating how Kellogg's Crunchy Nut and Froot Loops can be mixed with other ingredients to create surprisingly delicious snacks.




Giertz flew in from her native San Francisco, to work alongside the J. Walter Thompson team and PR agency Liquid Ideas to develop a myriad of content for social, digital and broadcast media.   

Tamara Howe, Kellogg's ANZ marketing director, said the campaign "is a huge opportunity to showcase how Kellogg's cereals can be enjoyed outside the traditional breakfast occasion.

"By sharing fun and delicious snacking ideas with our foods we're engaging with people who might not have considered using cereal in this way."

Says Simon Langley, executive creative director, J. Walter Thompson ANZ: "Simone's charming personality, and quirky sense of humour, combined with her highly entertaining snack machines are the perfect vehicle to help reframe cereal within the snacking space."

The 2x TVCs will be seen on FTA and pay from this week, supported by 1x longform plus social video content and recipes, plus other supporting content.