Keeping Influencers Engaged: What Brands Need to Know

Influencers are keeping your customers engaged, but are you keeping your influencers engaged?

Influencers are the bridge between brands and their audiences, but keeping them engaged is just as critical as keeping customers interested. Without the right motivation (and it’s not always about money), even the best influencers can lose momentum — leading to inconsistent content and weaker brand advocacy.

After the hard work of finding influencers who align with your brand, the real challenge begins: keeping them engaged at scale. This is especially true when working with nano- and micro-influencers — where volume and coordination matter just as much as creativity. Many brands use this tier of influencers effectively, often compensating them with products instead of payment, but managing these relationships across hundreds — or even thousands — of creators quickly becomes overwhelming.

The more influencers you work with, the more effort it takes to keep them inspired, aligned and producing fresh content, especially with the recent rise of long-term ongoing partnerships instead of one-off campaigns. We searched for a tool to streamline this process — one that could manage influencer engagement in a seamless, automated way. When we couldn’t find the right solution, we built our own and called it Jebi.

Imagine a system where influencers earn rewards based on task difficulty, where engagement is driven by healthy competition and where UGC creators become an activated field force — producing content with energy and consistency. Jebi keeps influencers motivated, aligned and continuously creating — all while minimising the heavy lifting for your team.

Our clients have already seen Jebi’s impact: richer and more authentic content, effortless influencer management and a scalable system that turns a handful of creators into an army of engaged brand advocates.