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Creative

JWT Atlanta's New Campaign Takes Viewers on Tour of Driving Mecca 'Green Hell'

Pennzoil's spot 'Escaping the Ring' features driver Rhys Millen of The Fast and The Furious pushing the car and the course to their limits

JWT Atlanta's New Campaign Takes Viewers on Tour of Driving Mecca 'Green Hell'

Pennzoil takes one of the world’s newest, baddest super cars, a BMW M4 CS, drifting on the holy grail of race tracks: the Nürburgring.

Filmed at a car enthusiast’s mecca, “Escaping the Ring” strikes an emotional chord unlike any of its predecessors. The iconic venue raised the bar for technical performance across the board: from the vehicle’s speed, 0-60 MPH in 3.7 seconds, to the camera and its retrofitted chase vehicle.


“The Nürburgring is emotionally draining,” said Jeremy Jones, Executive Creative Director, J. Walter Thompson Atlanta. “It’s the ultimate test for both man and machine with no room for error. They don’t call it ‘The Green Hell’ for nothing. There’s likely never going to be another racetrack like it, so the opportunity to film there for Pennzoil and do it with a BMW was pretty special.”

In the film, the driver – played by Rhys Millen of The Fast and The Furious – is alerted of his final assignment. But, like any good car film there’s a plot twist before the final scene…

The BMW M4 CS earned the designation “super sports car” by completing the Nürburgring in 7.38 minutes – a feat made possible with the protection and performance of Pennzoil motor oil. Go behind the scenes in Germany to hear more from the team.
 
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Client

Advertiser: Pennzoil

Director of Marketing: Patty Lanning (President, North America)

Senior Campaign Manager: Fernando Morales

Global Brand Director: Layla Baughn

Creative Agency

Creative Agency: J. Walter Thompson Atlanta

Producer: Rhett Kearsley

Executive Creative Director: Jeremy Jones

Chief Creative Officer: Vann Graves

Design director: Jennifer Lewow

Production Company

Production Company: Lemonade Films

Director: Ozan Biron

DOP: Bernd Wondollek

Producer: Trevor Cawood (Creative)

Line Producer: Wolf-Nils Malchow

Production Service

Producer: Andreas Simon

Production Coordinator: Philip Fyfe

Offline

Edit Company: Cycle Media

Editor: Matthew Griffiths

Edit Assistant: Ozan Biron

Post Production / VFX

Compositor: Peter DeBay

Music

Recording: John Fasal, Travis Pratert

Mix: Charles Deenen

Sound Editor: Braden Parkes

Sound Production: Source Sound Inc. LA

Sound Design: Csaba Wagner, Charles Deenen, Tim Walston

Digital Production Company

Colourist: Dave Hussey

VFX Producer: Mike Accettura • Camil Adell • Lauren Aspden • Ben Case • Chris van Dyck • Erik T. Jensen • Michelle Kee • Ricardo Quintero • Fenner Rockliffe • Dmitry Vinnik