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Journey Through a Fruity Tunnel of Taste with Mentos

15/07/2024
Directors Reps
London, UK
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The Visionaries' Chris Bristow directs the spot from BBH and Black Sheep Studios

Chris Bristow's latest spot for Mentos leads viewers through an enchanting fruit tunnel, blending incredible mixed media with some serious summer colours.

Chris had this to say about the film: “I wanted to keep the worlds graphic and interesting. It was important to not go with my first instinct and create castles and dragons out of pineapples or something - I wanted to travel to lots of different fruits in 15 seconds, so it needed to stay graphic. So I looked towards a more motion graphics approach to the VFX. The costumes needed to be silly and cool - like the best festival outfits mixed with a high fashion energy. To shoot it required a lot of pre-viz, so I pretty much jumped straight on that as my main port of call, and composed a temp track to get a sense of where I wanted transitions and an overall sense of pace. This was super important for the crew on a blue screen shoot, so we’re all on the same page and I’m not just holding it all in my head!”

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