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Jorja Smith Heads to New Heights in Slick Video 'Flying or Falling'

01/09/2023
Production Company
London, UK
158
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Jorja Smith makes her directorial debut with the release of the promo produced by Stink Films

Further to climbing the charts with her huge summer single ‘Little Things’ and unveiling the propulsive indie-adjacent track ‘GO GO GO’ last month, today Jorja Smith returns with ‘Falling or llying’; the sleek and shiny R&B title track taken from her highly anticipated second album which will be released on September 29th.

Speaking on her director debut, Jorja states that the idea behind the accompanying video “Came to mind ‘cause I always wanted to shoot a video in space” continuing that, “‘Falling Or flying’ just made me think of that. I wanted to go up into space with someone I love and cherish, but they didn’t want to come with me.”

The 'Falling or flying’ music video was produced by Stink Films. On witnessing Jorja as a video director, Stink EP Dom Mckiernan said “Jorja is equally as impressive behind the camera as she is in front of it. Incredibly considered, quick thinking and just such a positive vibe throughout. Jorja had a clear idea of what she wanted and could communicate it to the crew cohesively whilst also being really collaborative and open to figuring out the best way to crystalise her vision together with the crew.”

In addition to releasing the new single, Jorja has also unveiled the track list for her forthcoming album ‘Falling or flying’ which includes features from British rapper J Hus and Jamaican singer Lila Iké, alongside 12 brand-new, unreleased tracks.

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