Jordan Brady Pumps With Confidence for ARCO

And now for a spot with humour so dry that even the press release plays it painfully straight. 

 

Director Jordan Brady of Superlounge has collaborated with agency OgilvyWest on a new spot for ARCO. Being confident about gasoline is a rarity. Spot-on creativity by the agency joined with relatable casting by Brady, drives audiences to “pump with confidence.” Motivation has never come so easy. 

 

To view the new spot, go to: http://bit.ly/Mo5pqy

 

"Everyone at Ogilvy is very hands-on,” explains Superlounge’s Jordan Brady. “I learned a lot from the creative team. How do you motivate people about gasoline? Prices fluctuate and, frankly, it's not something people like to talk about. But the team found a way to motivate, crafting an anthem-like spot. Having fueled up at ARCO for years now, I've always pumped with confidence.”

 

Credits:

Client: ARCO

 

Advertising Agency: OgilvyWest

Chief Creative Officer: Bill Wright

Chief Creative Officer: James Dawson-Hollis

Art Director: Euan Au

Copywriter: Brock Johnson

Senior Producer: Cindi Blondell

Group Account Director: Evelyn Borgatta

Account Supervisor: Florence Pique-Monnier

 

Production Company: Superlounge

Director: Jordan Brady

DP: Mateo Londono

Executive Producer: David Farrell

Producer: Beth Pearson

Associate Producer: Bobby Pulliam

 

Editorial Company: OgilvyWest

Editor: Nick Schneider

 

Postproduction Company: CO3

Colorist: Siggy Ferstl

Producer: Matt Moran

 

Postproduction Company: Mirada

Head of VFX and Animation: John Fragomeni

VFX Producer: Peter Nelson

Flame Compositing Supervisor: Chris DeChristo

Executive Producer: Patrick Nugent

 

Music Production Company: POP Sound,

Mixer: Zac Fisher

Assistant Mixer: Joe Garten

Executive Producer: Susie Boyajan