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Jordan Brady Pumps With Confidence for ARCO

23/07/2012
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Superlounge director teams up with Ogilvy West for innuendo-laden spot

 

And now for a spot with humour so dry that even the press release plays it painfully straight. 
 
Director Jordan Brady of Superlounge has collaborated with agency OgilvyWest on a new spot for ARCO. Being confident about gasoline is a rarity. Spot-on creativity by the agency joined with relatable casting by Brady, drives audiences to “pump with confidence.” Motivation has never come so easy. 
 
To view the new spot, go to: http://bit.ly/Mo5pqy
 
"Everyone at Ogilvy is very hands-on,” explains Superlounge’s Jordan Brady. “I learned a lot from the creative team. How do you motivate people about gasoline? Prices fluctuate and, frankly, it's not something people like to talk about. But the team found a way to motivate, crafting an anthem-like spot. Having fueled up at ARCO for years now, I've always pumped with confidence.”
 
Credits:
Client: ARCO
 
Advertising Agency: OgilvyWest
Chief Creative Officer: Bill Wright
Chief Creative Officer: James Dawson-Hollis
Art Director: Euan Au
Copywriter: Brock Johnson
Senior Producer: Cindi Blondell
Group Account Director: Evelyn Borgatta
Account Supervisor: Florence Pique-Monnier
 
Production Company: Superlounge
Director: Jordan Brady
DP: Mateo Londono
Executive Producer: David Farrell
Producer: Beth Pearson
Associate Producer: Bobby Pulliam
 
Editorial Company: OgilvyWest
Editor: Nick Schneider
 
Postproduction Company: CO3
Colorist: Siggy Ferstl
Producer: Matt Moran
 
Postproduction Company: Mirada
Head of VFX and Animation: John Fragomeni
VFX Producer: Peter Nelson
Flame Compositing Supervisor: Chris DeChristo
Executive Producer: Patrick Nugent
 
Music Production Company: POP Sound,
Mixer: Zac Fisher
Assistant Mixer: Joe Garten
Executive Producer: Susie Boyajan
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