Joe Public's Clients Shine at 2024 Bookmark Awards
Chicken Licken and Nedbank received awards at the 16th annual IAB South Africa Bookmark Awards last week.
The show celebrates creativity and effectiveness in the digital media and marketing industry. Across the multiple categories of Platforms, Communities, Channels, Campaign and Craft, Joe Public and its clients had 21 finalists, which converted to 11 awards.
“These awards are symbolic of our and our clients’ belief in the power of creativity. This wouldn’t have been possible without the trust of our partners who allow us to challenge convention. Congrats to them, our Joes and all the other winners,” says Khuthala Gala Holten, Joe Public co-managing director.
Joe Public was awarded as below:
| PLATFORMS | AWARD | |||
| Mobile Sites |
| |||
| Joe Public | Chicken Licken | Brand | Gwijo Formations | SILVER |
| Customer Experience Design |
| |||
| Joe Public | Chicken Licken | Brand | Gwijo Formations | BRONZE |
| COMMUNITIES |
| |||
| Use of User-Generated Content (UGC) |
| |||
| Joe Public | Chicken Licken | RMS | Feel the Fire | BRONZE |
| Social Media Campaigns |
| |||
| Joe Public | Chicken Licken | Brand | Thank You For Complaining | BRONZE |
| Influencer Marketing |
| |||
| Joe Public | Chicken Licken | Brand | Thank You For Complaining | SILVER |
| CHANNELS |
| |||
| Online Video Series |
| |||
| Joe Public | Chicken Licken | RMS | Feel The Fire | BRONZE |
| Use of CRM, Loyalty Programs & Gamification |
| |||
| Joe Public | Chicken Licken | Brand | Gwijo Formations | BRONZE |
| Campaign / Microsites |
| |||
| Joe Public | Chicken Licken | Hotwings | Cure the Craving | BRONZE |
| CRAFT AWARDS |
| |||
| Craft - UX |
| |||
| INJOZI (in partnership with Joe Public) | Chicken Licken | Brand | Gwijo Formations | BRONZE |
| Craft - Online Video/Moving Image |
| |||
| Joe Public | Nedbank | Investments | Reality Check | BRONZE |
| Craft - Use of Sound |
| |||
| Joe Public | Chicken Licken | Brand | Gwijo Formations | SILVER |
