Joe Public Shines at 2023 Effie Awards

Joe Public celebrates eight wins at this year’s Effie Awards. The Effie Awards, famous for awarding ideas that work is known by advertisers and agencies globally as the pre-eminent effectivity award. For over 50 years, winning an Effie has become a global symbol of achievement in effectiveness in advertising.

Joe Public is honoured to have been awarded four silver and four bronze awards for campaigns on clients Chicken Licken, Nedbank, Amnesty International, SAB and Woolworths across various categories.

“The recognition at this year’s Effie Awards is incredibly rewarding for the team at Joe Public and is a testament to what is possible with great client partnerships focussed on creating work that works,” comments Laurent Marty, group chief strategic officer at Joe Public.

Chicken Licken’s 'Ya Hunga' campaign won three silver awards across the Restaurant, Multicultural Products and Services as well as Current Events categories. Amnesty International’s Real Maternity Issue campaign won silver in the Small Budgets – Non-Profit Products, Services category as well as a bronze in the Disease Awareness & Education: Non-Profit category. Nedbank’s New Bank campaign won a bronze in the Financial category, SAB’s Castle Milk Stout: Don't Fear Black – Black Conversations won a bronze in the Brand Content & Entertainment category and lastly, Woolworths’ Every Day WList campaign was awarded a bronze in the Multi-Brand Shopper Solution/Commerce & Shopper category.

“Being recognised by the Effie Awards is a massive honour for both our team and our clients and inspires us to continue with our mission to grow our people, our clients and our country, through the power of creativity. We'd like to thank our people and our clients who continue to walk this amazing journey with us. Congratulations to all of this year’s winners,” says Mpume Ngobese, co-managing director at Joe Public.

Joe Public’s Effie awards are summarised as follows:

Silver

Client: Amnesty

Campaign: Real Maternity Issue

Award: Small budgets - Non-Profit, Products, Services

Client: Chicken Licken

Campaign: Ya Hunga Big John

Award: Restaurants 

Client: Chicken Licken

Campaign: Ya Hunga Big John

Awards: Multicultural - Products, Services

Client: Chicken Licken

Campaign: Ya Hunga Big John

Award: Current Events

Bronze

Client: Amnesty

Campaign: Real Maternity Issue

Award: Disease Awareness & Education: Non-profit

Client: Nedbank

Campaign: Nedbank - New Bank

Award: Finance

Client: SAB

Campaign: CMS - Don’t Fear Black: Black Conversations

Award: Brand Content and Entertainment

Client: Woolworths

Campaign: Woolworths Everyday WList

Award: Multi Brand Shopper Solution/Commerce and Shopper Effie