Jetstar and Thinkerbell Build Aussie Snowmen, 'Sandmen', as Part of $100k Flight Giveaway

Why should the Northern Hemisphere have all the fun this time of year? Jetstar, famous for helping Australians take off more, are encouraging all Aussies to build their own Sandman. Launching with a content series, Seeking Sandmates tells the story of a Sandman on his quest to find other Sandmates and avoid spending Christmas alone. Traveling to destinations across the country and testing out different types of sand, Aussies are invited to join in the fun by building their own Sandperson for a chance to win up to $100k worth of flights.

Sandpeople will be popping up across TV, Social, OOH and Online during the Christmas Holidays.

“We may not have snow here in Australia at Christmas, but we do have more sandy beaches than anywhere else in the world and an airline that can get you to them, for very little. Let’s hope this new Jetstar tradition catches on and we see merry little Sandpeople pop up all over the country,” says Tom Wenborn, chief tinker, Thinkerbell.