Jammie Dodgers Brings Mischief Back to Our Screens

In partnership with McCann Manchester, Jammie Dodgers has returned to UK TV screens this week for the first time in over a decade, launching its new campaign, Jam-packed with mischief.

We all know Jammie Dodgers as a British icon, brimming with mischievous, energetic personality. Just like our kids should be. It’s time to bring the mischief back – for both kids and their parents…

The campaign, which includes TV and will be supported by social, through PR & social agency Frank PR, sees the children of the family bring mischief to a quiet family afternoon after being treated to Jammie Dodgers. A water fight ensues involving the whole family – even Grandma!

The ad is scored by the distinctive Block Rockin’ Beats by The Chemical Brothers, giving it a distinctive and disruptive feel. The track, which is nearly two decades old, reinforces the generational appeal of Jammie Dodgers.

The 30” TV ad launched this week.

McCann Manchester’s executive creative director Imogen Tazzyman said, “What a dream brief. Jammie Dodgers are biscuity British legends, and this couldn’t have been more fun to work on. The team has brilliantly brought the platform to life, and we can’t wait to see it out there making mischief.”

Russell Smith, brand lead for Jammie Dodgers said, “We needed a brand platform and campaign to showcase the mischievous energy of Jammie Dodgers and come back to the TV screens with a big splash! We’re a brand that wants to encourage everyone to embrace the mischief in life, act their shoe size, not their age and celebrate kids being kids! McCann really got to grips with the brief and have delivered a fun and exciting long term communications platform for the brand”.