Jameson Whiskey and Dickies Unite for New Limited-Edition Collection ‘Crafted Together’
Today, Jameson, the world’s most iconic Irish Whiskey, alongside iconic workwear brand, Dickies, announce the launch of ‘Crafted Together’ – a new, workwear inspired collaboration consisting of apparel, accessories, and a limited-edition Jameson bottle. The collection will be available for purchase globally on June 14, 2023. With ‘Crafted Together,’ Jameson and Dickies join forces to connect their communities of modern-day creators across the globe.
Jameson and Dickies will officially launch the Crafted Together Collection in 26 markets globally including the UK, US, Canada, and Asia. The multi-piece capsule will include signature pieces such as the iconic Dickies Eisenhower Jacket, a limited-edition Jameson bottle, perfect for collectors and whiskey fans, as well as overalls, beanies, caps and more. Products range from $20 to $80.
A new bespoke graphic which plays homage to the original Jameson ‘Barrelman’ icon linked to the brand since the 1700s can be found on select tees and hoodies.
To celebrate the global launch of Crafted Together, pop-up stores will open in New York City and London for friends and fans of the brands to visit and be among the first to shop the collection. Each pop-up provides an immersive experience, where guests will be served bespoke Jameson cocktails while enjoying the works of local creators. The NYC storefront, located at 9 West 8th Street, will open to the public from June 14th-16th, and the London storefront, located at Dickies Carnaby Street store will open to the public from June 14th.
Brendan Buckley, global marketing director for Jameson comments: “Jameson Irish Whiskey was founded in 1780, when workwear was the uniform of the working community, often seen in the local pub after a hard day’s work. Meanwhile, Dickies began its life in 1922 as an iconic, quality workwear brand. Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Crafted Together Jameson x Dickies collection.”
“Quality craftsmanship is a longstanding pillar of our Dickies business, and deeply rooted in our workmanship community,” says Sarah Crockett, Dickies chief marketing officer. “Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We’re thrilled to collaborate with Jameson Whiskey to commemorate our brand stories and most importantly, celebrate our loyal customers.”
The campaign features creators and makers from the respective communities of Jameson Whiskey and Dickies wearing the collection, and was shot in Midleton Distillery, Cork by Dublin-Born, Brooklyn-based photographer, Rich Gilligan, known for his photographic documentary approach to portraiture and fashion. The resulting creative presents a modern-day aesthetic of industrial workwear.
Crafted Together is a celebration of the real creator and maker communities who are inspired by their dedication to craft, with a constant passion to evolve. With shared values and matching uniforms, Jameson and Dickies are connecting kindred spirits with this collaboration, bringing to life the appreciation of craft shared by both brands and the modern craftspeople of today.
