Papaya Films London teamed up with award-winning director Joffery Jans to craft the awesomely refreshing new commercial for Carlsberg’s upscale beer brand, Jacobsen. The very visually pleasing commercial captures the ethos of sophistication of the Jacobsen brand, with an epic master shot that slowly reveals various people enjoying the absorbing flavours in perfect slow-motion.

The slow deliberate camera movement allows the narrative to play out in a fun and playful way with the cast of characters giving the commercial a great sense of personality and vibrancy. The fantastic camera movement guided by director of photography Peter Riss in combination with the delightful art direction makes for a euphoric burst of a film.

The cinematic piece was made possible by executive producer Wojtek Skiba, alongside producer Rupert Greaves and the campaign was created by the innovative team at Uncle Grey.