Jack Swayne Joins m/SIX as EMEA and UK CEO

m/SIX has announced the appointment of Jack Swayne as CEO of m/SIX UK and EMEA. Reporting directly into global CEO, Jess Burley. His predecessor, Alistair MacCallum is moving within WPP to take on the role of UK CEO at Kinetic.

Jack joins from the Dentsu Aegis network, where he has built his career over the last 14 years at isobar, Vizeum, and iProspect in both the UK and US. He is currently the CEO at iProspect and previously held roles as chief strategy officer and managing director. 

“After 14 years at Dentsu Aegis Network it is time for me to move on to an exciting new adventure at m/SIX. I’d like to thank everyone past and present at Dentsu Aegis all around the world for their support, and all the opportunities they have given me in my career to date.” said Jack. He added: “I am extremely excited about joining m/SIX. Through the work it delivers for its clients, it has many proof points that clearly differentiates itself in the market. I believe it’s positioned for continued growth in an industry that continues to change at speed. Brands need full-service integrated teams, set up within their own business, that can move as fast as life. m/SIX is already delivering this for a number of incredible brands. The opportunity is to both lead and accelerate this approach in the market.” 

Jess Burley said “I am delighted to welcome Jack to the newly created UK and EMEA CEO role. Jack’s expertise in strategic planning, digital and analytics brings the type of expertise all of our clients crave. In addition, his experience in overseas markets makes him the right choice to lead our growth across EMEA.” She added: “I would like to take a moment to thank Alistair for the work he has done while at m/SIX. We are delighted that he won’t be going too far away, and that we will continue to work with him in his new capacity as CEO of Kinetic.”

Alistair said “It’s been an amazing experience being a part of m/SIX’s success over the last two and a half years. I am now, however, excited at the prospect of joining Kinetic at a time when the OOH industry is experiencing significant transformation and change.