Jack in the Box For Comedy Central, India

 

 

Viacom18 has launched the world’s biggest comedy channel, Comedy Central , in India with help from Jack in the Box Worldwide (JITB). JITB has been appointed content and social media partner to help build awareness through content.

 

JITB has been charged with generating content for the brand’s web site as well as on social media channels, blogs, an audio hotline and YouTube. They will be responsible for all official social media relating to the project as well. The strategy of the campaign is to build brand awareness and excitement about the long awaited arrival of Comedy Central in India. This will be achieved by creating great content and goal of the content will be, of course, to make people laugh. 

 

This is a project that the team at JITB are really excited about as it promises to be a lot of laughs! Samit Malkani, Creative Head, JITB explains the process, “The way we’re looking at Comedy Central is not as a TV channel, but as a comedy property across TV, online and mobile media. As a result, the best advertising we can do for the brand is to create brilliant content that gets viewers to tune in, on whichever screen they might be. You’ll be seeing a lot of this content – and hopefully laughing your socks off – in the days to come.”

 

For Comedy Central, Ferzad Palia, SVP & GM, Viacom18– English Entertainment commented, “We’re very happy to have Jack In The Box Worldwide on-board as content and social media partners for the launch of Comedy Central in India. Jack in the Box has proven expertise in creating great content and getting people talking about it. This is exactly what we need to build awareness and stickiness for the world’s biggest comedy channel.” 

 

Roopak Saluja, Co-Founder & Managing Director, Bang Bang Films & Jack in the Box Worldwide, adds, "Comedy Central is the funniest client we've ever had.  And I mean that only positively of course.  It's a brilliant opportunity for us at Jack in the Box to showcase our multi-platform content abilities.  I've never seen the team eat, breathe and sleep a piece of business like they have CC.  Can't wait to actually consume the product now."

 

The Facebook page for this project is: http://www.facebook.com/comedycentralindia