Jack Daniels to Make Super Bowl Debut with 'Our Town'

For the first time ever, Jack Daniel’s will advertise during game day with its widely-praised ad 'Our Town', which puts the people of Lynchburg – home to the Jack Daniel Distillery – front and center. Jack Daniel’s will be the only spirits brand to place a national spot during the pregame window. 

Featuring real Lynchburg residents, 'Our Town' provides an authentic look at the small town that’s home to only 600 residents but produces the world’s supply of Jack Daniel’s Tennessee Whiskey. The 60-second spot will air towards the end of pregame coverage on CBS. 

“This ad has been so well received by our friends around the world, and we’re excited to share it and a bit of our town on football’s biggest stage,” said Matt Blevins, Jack Daniel’s group brand director. “Jack Daniel’s wouldn’t be what it is without the people who make it, and this is a way for us to celebrate our town and those who mean so much to our brand.”