J Balvin Tests the Power of the Verizon Network during Univision’s Super Bowl LVIII Broadcast

The latest collaboration between Verizon and global superstar J Balvin was unveiled during the Spanish-language broadcast of Super Bowl LVIII on Univision, demonstrating the strength of the Verizon network that keeps customers connected – at home and on the go.

Building on a partnership that began in September, Balvin starred in :60 and :30 second versions of the Verizon ad as part of an integrated campaign created in partnership with the community. The ads ran during the third quarter of the game.

The Super Bowl ad centres around a “leak” of J Balvin’s phone number. As he’s bombarded with texts, photos, and video messages, the Verizon network doesn’t miss a beat.

Fans who engage with the phone number will get real-time responses that authentically reflect Balvin’s voice but are in fact from a well-trained AI. Whether in English or Spanish, WhatsApp or SMS, text or video, fans will feel as if they’re exchanging messages with Balvin himself. Try it out by texting: 917-920- 5445. The experience is available for a limited time post-broadcast. 

“Music is a universal language that unites us all. It allows me to have a moment to connect with my fans from all around the world,” said J Balvin. “The Super Bowl broadcast on Univision is a great opportunity for us Latinos – it’s a bridge to connect and celebrate our culture, diversity, and shared experiences. My new commercial and collaboration with Verizon is more than just a message. It’s a reminder that no matter where we are, we’re always connected."