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It's Mutiny at Sea in VCCP's Latest Royal London Film

VCCP, 3 months, 4 weeks ago

Agency continues 'We're so yesterday' campaign with new instalment

It's Mutiny at Sea in VCCP's Latest Royal London Film

Everyone’s favourite time traveller returns to our screens in VCCP’s latest instalment for Royal London’s “We’re so yesterday” campaign. This time, the ever affable Roy is caught in a mutiny aboard an 18th century navy vessel.

Amidst the throwing of chicken legs, the firing of pistols and toppling of sailors, Roy remains remarkably unruffled whilst he tells us all about Royal London’s new benefit -  ‘ProfitShare’.

Drawing on lessons that the company has acquired over its 155 year history, Royal London has learnt that when you have a bit of wealth, its best to share it out.

That’s why when Royal London has a good year, it thinks its customers should too, so it tops up pensions for its qualifying customers with a share of the profits.

This demonstrates that Royal London will continue to treat its customers with those same old enduring values of loyalty, care and fairness – even if you live nowadays.


Advertiser: Royal London

Creative Agency

Account Manager: Matt Bonny

Copywriter: Chris Birch

Art Director: Jonny Parker

Account Director: Liv Packshaw

Producer: Ed Mueller

Music and Sound

Sound Design: Ben Leeves @ Grand Central Studios


Editor: Anne Perri @ Work Editorial

Post Production / VFX

Visual Effects: UPP

Production Company

Production Company: Agile Films

Director: Ben Whitehouse

Producers: Andy Eaton/Alex Chamberlain

Photographer : Stephan Pehrsson