Irish Life Investments Boosts Financial Confidence with Trusted Advice Spot

Irish Life and Folk Wunderman Thompson have launched a new creative campaign which aims to cut through the noise around financial investments. Historically, Irish consumers have stored large sums of money in savings accounts with low interest rates and inflation reducing the value of their savings over time. Irish Life provides expert, trusted advice to customers, giving them the confidence to move from saver to investor. The campaign demonstrates the often overwhelming amount of unreliable investment advice that is facing consumers today.  

Speaking about the campaign, Karl Waters, creative partner, Folk Wunderman Thompson, said: “The adage that sitting on your nest egg and keeping it for a rainy day is the best thing to do is no longer true. Especially when you can get actual trusted advice from Irish Life. In order for us to encourage people to embrace this change we had fun communicating some of the more questionable sources of advice out there.”  

Brendan McEvoy, chief customer officer, Irish Life, added: “At Irish Life, we’re committed to helping our customers realise their full financial potential, providing them with information they can trust. In the past, we’ve seen that many consumers experience anxiety around investing, leaving large sums of money in their savings account, amassing little for their efforts. Providing actual, trusted advice means that we can help those sitting on their savings take the first step towards investing to achieve their goals.” 

The Irish Life investment campaign goes live this week across TV/VOD, radio Digital, social, out of home, digital out of home.