Irish Life Health's Empowering Campaign Champions Female Health

Irish Life Health and Folk Wunderman Thompson have launched a new campaign that champions female health with an enhanced service offering for customers. 'You know your body better than anyone', accurately encapsulates the core message of self-empowerment and informed decision-making amongst females, aligning Irish Life Health as an ally, sounding board and supporter providing customers with the care they need and deserve.  

The creative concept stems from the fact that women are historically tuned into their bodies – they notice the cycles, curves and whispers that come from their bodies. Women have become and continue to be experts on their bodies, however there are times when women need answers too. In response to this, Irish Life Health is now offering access to GPs specialising in female health, supporting them to get the care they need. This initiative empowers women by providing them with the knowledge and support they need to make informed decisions about their health in areas such as menstruation, contraception, fertility and the menopause.   

Speaking about the campaign, Laura Daley, managing director, Folk Wunderman Thompson said, "Our ambition for this campaign was to show empathy and understanding to the women of Ireland, whilst positioning Irish Life Health as an ally with this brilliant service. We took inspiration from the amazing strength and determination we show as women every day when it comes to our health, acknowledging the truth that no-one knows our bodies better than ourselves.” 

Karl Symes, head of brand, Irish Life, added, “We understand the unique challenges that women face when it comes to their health, and they want trusted care solutions that are easy to access and to use. Our Female Health Consultation is another key step towards our overarching goal to give the people of Ireland access to the healthcare they deserve, when and where they need it. We firmly believe that by offering accessible and trusted healthcare solutions, we can empower people to take more control of their overall well-being, so they can enjoy a better life today and build better futures.”. 

The Irish Life Health 'You know your body better than anyone' campaign will be live across TV, VOD, Radio and social from 14th August.