iProspect and Dentsu QLD Make AFR Best Places to Work Top 10
iProspect Australia and dentsu QLD have been recognised as two of Australia and New Zealand’s best businesses in workplace policy and practice, placing eighth and ninth respectively on the 2025 AFR BOSS Best Places to Work List in the Media and Marketing category.
It is the second consecutive year for iProspect to be featured on the annual list, recognised for creating a motivating and productive workplace that consciously creates cultures, policies, structures and environments to enable iProspect to push boundaries by fusing brand-building with a performance mindset. The success of iProspect’s focus is demonstrated via its media-I results marking it as one of the happiest agencies in Australia and growing NPS and TRR scores.
iProspect national managing director Marcelle Hoyek said, “It is a testament to the ongoing work by the iProspect team that we have been recognised as a Best Place to Work for the second consecutive year. Culture is incredibly important to the overall success of iProspect. We are an engaged team who love coming to work and pushing to do better work than the day before. Our vision for iProspect is underpinned by our culture. It is the fuel that has accelerated our growth and that of our clients.”
dentsu QLD's debut on the list comes after a year of double-digit revenue growth powered by their mission to inspire remarkable behaviours and an innovative approach to unlocking growth for its people that has driven internal engagement and NPS to record highs.
dentsu QLD managing director Chris Ernst said, “I am incredibly proud of the momentum we are experiencing as a team and am even more proud to say that every person in our agency has played a part in it. Our commitment to our purpose, values, and mission is unwavering and has helped to create an environment where our people give to each other, which has resulted in growth for our people, our partners, our business, and our community.”
The list, published annually by 'The Australian Financial Review', is based on an assessment process, including an anonymous staff survey and written submission, managed by behavioural science consultancy Inventium.
The recognition comes after a strong year for both iProspect and dentsu QLD, with iProspect winning gold at the Campaign Agency Awards for Workplace Culture and picking up new clients including eBAY and MYOB.
In the past 12 months, dentsu QLD’s general manager Emily Cook won Mediaweek’s ‘Next of the Best’ Culture Award while the agency picked up new business, including Good Drinks Australia.
