IPG Health Bolsters Experiential and Events Offering in Europe

IPG Health today announced the expansion of its Experiential & Events offer with a new footprint in Germany to enhance local expertise in this growing market.

The new Frankfurt unit builds on the success of the network’s London-based Experiential & Events team which, fuelled by a prosperous post-covid era for events, has delivered impactful activations across key European markets including the UK, Germany, France and Spain. Over the past year alone, the UK team has delivered almost 50 congresses, live events and interactive workshop, ensuring each one is bespoke and memorable.

This expansion will strengthen the team’s capabilities to create even more impactful experiences for clients in the healthcare and pharma sector. With a fully integrated, end-to-end approach, it will enable a renewed focus on delivering exceptional, tailor-made events, informed by local insight.

The network’s comprehensive offering includes 360° event strategy, event management, content development, production and logistics as well as complex event interactive and animation development, for hybrid and virtual events. Its personalised full-service offer is informed by the latest advanced technology, including artificial intelligence (AI), data, virtual reality/augmented reality (AR/VR) and gamification, strategically implemented to create engaging and impactful experiences.

Led by Nicola Bateman as the network’s head of experiential & events, the distinctive offering leverages the deep health and pharma expertise, specialised capabilities, and technology offering a true firepower for IPG Health to transform how patients and HCPs connect with brands.

“Congresses and experiential activations enable important moments for meaningful connections between brands and the audiences that matter most – whether that’s patients and caregivers, or HCPs and industry partners,” said Nicola Bateman. “People want authentic connections, and our unique ability to provide global network creativity, resources and tech at scale, with local market knowledge enables those extraordinary experiences that make the difference.”

Nicola, who brings over 10 years of experience managing events for the world’s leading health and pharmaceutical companies, is joined by newly appointed Sandra Hellweger, VP, account director, congress & events, in Frankfurt, Germany.

Both will work closely with the agency teams in the region and IPG Health’s EMEA and APAC President, Joerg Hempelmann who said, “Our Experiential & Events offering is a growth accelerant that brings immediate value to our clients. Aligning these complementary services with our deep creative, medical and scientific expertise enables us to leave a sustainable impact.”

For more information about IPG Health “Experiential & Events” in Europe visit here.