Invesco License ‘The Joy of Painting’ Clip Featuring Bob Ross for ‘Game Tape’ Spot

For their latest TV and social campaign, American investment management company Invesco and their creative agency MullenLowe wanted to give a retro feel to the spot. The setting is a women’s basketball facility in Texas in the 80s, and the agency wanted to find an instantly recognisable clip from the same period to feature on the TV screen in the ad.

In order to assist with the licensing of the clip, Born Licensing managed the entire licensing process from start to finish.

The 30” TV spot launched in mid-March in the US, and the 15” social edit featuring Bob Ross followed a few days after. The clip worked perfectly in the ad and helped to convey the message in a funny yet effective way.

Clip licensing is an effective way to connect with audiences

Licensing a clip can be one of the simplest and yet most effective ways of leveraging the popularity of a well-known film or TV show.

When audiences spot a clip they recognise, the ad instantly becomes more attention grabbing, especially if audiences have an emotional link to the film or TV show.