InterMedia Advertising Names Grant Rosenquist SVP Media Insight & Planning Director

As InterMedia Advertising expands its leadership in advertising and marketing analytics, the company has named one of its top research analysts, Grant Rosenquist to the newly created roll of SVP, Media Insight and Planning Director.

Rosenquist has been with the company since 2006 as VP of Analytics and Insight. In his new position, he will lead a business intelligence unit that is responsible for all aspects of data--deep analytics and strategic reporting to clients, including development of user-friendly client dashboards.

“This position will allow Grant to do what he does best for our agency and our clients--develop big picture strategy,” said InterMedia CEO Robert Yallen.  “Grant will continue to collaborate with our leadership, new business and account teams to provide thoughtful, provocative and strategic insights for our clients.

“Additionally, he will develop data-driven media plans, analyze trends, and help to educate clients and potential new business partners.

Data drives all intelligent business decisions; we know that with Grant at the helm we will continue to provide superior, actionable insight to our clients as we continue to grow as an organization,” added Yallen.

Rosenquist will be managing all of the company’s media research and data tools. He will oversee the resources and systems that play a key role in the strategic planning processes that allow InterMedia to gather, store, access and analyze data to aid in client decision making.  He will also be responsible for creating training for the account and media teams so they will be able to maximize their expertise and the data intelligence for optimization of client ROI.

Rosenquist has a long history as a skilled media planner and ad campaign director, giving him the perfect combination of industry know-how and technological wizardry to guide InterMedia in this very important area.

Rosenquist came to InterMedia after 17 years specializing in research, planning and managing media advertising campaigns.  That includes nine years with KSL Media West in Seattle, and five with Western/Initiative Media in Los Angeles and San Francisco.  Along the way he’s worked with clients such as BellSouth, Coors, Jenny Craig, Revlon and Viacom.  Rosenquist has managed direct response campaigns for Starbucks and Sony.  And at Initiative, he spent a year formulating the company’s corporate POV on the emerging media marketplace, thoroughly immersing himself in Internet and digital technologies.

He also recently applied his talents at CBS’s Television Stations Group, where he served as Manager of Media Strategies at Viacom TV Stations Group. Additionally, Rosenquist developed campaign and response tracking and management systems for marketing elective medical procedures with The Hillside Group in Florida, as well as working on the direct-to-consumer Corian 123 program for DuPont at Doner in Detroit.