Intact Insurance Protects What’s Most Important in Every Case in Latest Campaign

Cossette teamed up with Les Enfants director Olivier Staub to launch a cinematic film renewing Intact Insurance’s insights into its consumers lives and habits.

Centering on what makes each individual unique and how Intact relates by protecting what’s most important in every case, the production tailors each frame to shape out the character’s backstory and dare the difference while being relatable to viewers.

"The choice in music and voice over is also in the same vein, it is a character in its own right. We’ve established a sense of quirkyness with an atopic voice that points out how relatable these situations are to the viewers," adds director Olivier Staub.