Insiders Starts Year with Record Haul of New Business Wins

Creative agency Insiders has started 2025 with five new business wins in the FMCG space.

Insiders has been appointed by healthy childrens’ food brand Little Dish, men's grooming brand Rock Face; Noodle brand Kabuto, food brand Two Chicks, and is confirmed as the agency of record for food and supplement brand Hunter & Gather. 

All brands have national reach and are listed in major supermarkets, and for each brand the appointment represents a significant investment in marketing activity. 

Insiders doesn’t work on a traditional agency model, but instead builds clients their own creative studio to answer a brief. Teams are headed up by a team of core Insiders who act as creative guardians of each project.

For Little Dish, Insiders will be supporting the company’s first major brand campaign, looking to reach new audiences.

For Rock Face, the brief is to help reposition the brand and drive growth and market penetration. Two Chicks is similarly looking to Insiders to grow awareness and market reach.

Kabuto is looking to Insiders to help reposition its offer, while Hunter & Gather will run several campaigns in 2025, bringing more health conscious consumers to its product range.

Sophie Giddings, marketing director at Little Dish, said, “As a fast-growing brand, we were on the hunt for an agency that could work as part of our small team and move at pace. And of course one that truly gets what it’s like to be a parent of young kids, especially at dinner times. 

“In 2025 we have big plans and will be taking our first steps into ATL brand advertising with an integrated campaign. We loved Insider’s creative and collaborative approach and are excited to see our brief come to life.”

Thom Nowell, marketing director at Hunter and Gather added, “We ran our first test campaign with Insiders last year, and the work, the approach, the speed of delivery and most of all, the creative idea blew us away. It was an easy decision to make them our agency of record - we are excited to work with them to take the brand to new heights both strategically and creatively in 2025.”

James Wilkinson, CEO at Rock Face said, “As a fast-growing brand in the UK supermarkets, we’re up against big spenders in our category. So we need to think differently to get the growth we’re looking for. Insiders’ flexible and highly creative model meant we could be much more tactical and intelligent in how we approach our marketing for 2025 and beyond.”

Josh Clarricoats, co-founder at Insiders, said, “Bringing a new client on board is always good news. But bringing five on in the same month has been unprecedented for us. It shows that the model we offer gives clients something they really need. 

“All of these brands bring something new to the market. As they start to invest more in advertising, it brings growth for both their industries and advertising as a whole. That’s really important - that as the market changes, there are accessible ways for brands of all sizes to compete with the very best - and it’s exciting to be able to support such great businesses in their growth. 

“Just 18 months into our own journey as Insiders, we are now working for brands across the UK, Europe and US, and all with the same new way of doing business: the best bespoke teams in the business, there when you need them.”