Innocean Worldwide Canada Makes Two Account Leadership Hires

Toronto-based advertising agency, Innocean Worldwide Canada (Innocean), has made two senior hires to staff its Kia Canada (Kia) account. Gabriel Tsang joins the agency as VP, client services, while Shetil Rastogi has been named senior account director.

Gabriel is an innovative marketing leader with over 15 years of integrated agency and marketing experience. He is passionate about transforming brands at the intersection of creativity, technology and culture. Throughout his career, Gabriel has been a firm believer in using a design mindset and audience-first approach to solve complex problems and challenge the status quo.

Prior to joining Innocean, Gabriel worked with several creative and full-service agencies including UNION, Jackman Reinvents, FCB, Sid Lee, ZAK, Cleansheet Communications, BBDO and most recently The&Partnership. Gabriel has worked on a broad array of accounts with industry experience in automotive (Chrysler/Dodge/Jeep), telecommunication (Bell, TELUS), Retail (Shopper’s Drug Mart, Sport Chek), Technology (Google), B2B (Canada Post) and several packaged goods clients.

As VP, client services, Gabriel will take on primary responsibility of the Kia account. He will work closely with Kia’s marketing department as well as Innocean’s dedicated team of account directors and strategists to ensure client objectives are met. He will oversee the strategy and development of all corporate, brand, retail, digital, CRM and experiential marketing plans for Kia. Gabriel will also play an integral role on Innocean’s Executive Leadership team by contributing to the growth and advancement of agency goals and priorities.

Supporting Gabriel is a new senior account director, Shetil Rastogi, who has been hired on to provide leadership on all brand, digital and CRM projects. Shetil will report into Innocean’s VP, group account director, Caitlin Rudnick, and will work alongside fellow account director, Julie Van de Weghe, as well as group account directors, Mark Morosin and Jeff Perrin.

Shetil is a skilled brand marketing leader with a background covering brand strategy and storytelling to multi-channel execution, research and digital growth. He brings to Innocean agency experience with Interbrand and Dyversity Communications and industry expertise in Automotive, Oil & Gas, Financial Services, Packaged Goods, and Technology. Previous brands Shetil has worked with include Hyundai, Suncor/Petro-Canada, Smuckers, RBC, Rogers, Coleman and others.