Influencers Remix Roto-Rooter's Iconic Jingle

It’s one of the most unforgettable earworms in advertising history: the Roto-Rooter jingle. (And away go troubles down the drain??) Everybody in America knows it and loves it – well, almost everybody. Ask a boomer, they’ll sing you every word. Anyone under 35? Not so much. Which is a big part of why that’s exactly the audience we were hoping to reach.

As the oldest and largest plumbing repair brand in the country, Roto-Rooter is typically top-of-mind for older homeowners when they run into a plumbing problem. But Roto-Rooter has yet to establish that kind of connection with younger homeowners who are way more likely to turn to TikTok for plumbing tips and recommendations.

In other words, Roto-Rooter’s target audience gets their plumbing tips the same place they get their content and entertainment and music - wait. That was our lightbulb moment. Because it just so happens 2024 is the 70th anniversary of the Roto-Rooter Jingle.

Enter the Roto Remix. The perfect way – hatched in a few fast-paced, inspired days – to get the next generation of homeowners and potential Roto-Rooter customers nodding along with one of the most iconic songs to ever show up in a spot.

To celebrate the 70th anniversary of the iconic Roto-Rooter jingle, Doe-Anderson partnered with a red-hot array of influencers, spanning every music genre, to remix the Jingle. Classical. Broadway. EDM. Country. And, of course, some guy who played it on a bunch of plungers.

But the Team didn’t stop there. To make sure the Jingle showed up on social as cool as it really is, our capsule collection of Roto-Rooter Jingle wearables capitalised on everything that’s trending in TikTok fashion: Roto-Rooter crocs, oversized graphic tees, hoodies. Influencers rocked the items in their posts – and the rest were given away to followers who commented about the one-of-a-kind clothing.

The results were undeniable. A slew of UGC remixes - influencer jingles and employee jingles flooded social getting thousands of organic views. And best of all – 95% of TikTok views came from users who don’t follow Roto-Rooter and had never interacted with our content. Which means all those young homeowners who didn’t know the jingle before – they definitely know it now.

Call Roto-Rooter, that's the name and away go troubles down the drain… Roto-Rooter!