Independent Agencies Shine as Global Indie Award Winners Announced
The global awards run by thenetworkone are designed to celebrate creative excellence in the independent agency sector across the marketing, communications, and advertising industry. The global network announced the winners of the top creative and talent for 2025 at their Awards Ceremony hosted in London hosted by Four Communications and virtually broadcast to over 100 countries on 22nd January 2025.
Julian Boulding, founder of thenetworkone said, ‘Our awards are designed to honour and amplify the entrepreneurial spirit of the independent agencies. But it's not just about creativity; independent agencies are competing on the international stage against the largest holding companies and networks. The entries this year made it very difficult decision as there was so much excellent creativity and innovation in 2025. We wish all the winners and commended entries our congratulations on this well-deserved achievement, particularly BBD Perfect Storm from the UK winning best independent agency in the world this year and BarkleyOKRP who impressed our Judges with their Homeless Listings entry for the Public Good category which won the Best in Show this year!
The winners for 2025 are:
Africa Indie Agency of the Year
- Gold: Flow Communications, South Africa
- Silver: No Winner
- Bronze: No Winner
APAC Indie Agency of the Year
- Gold: No Winner
- Silver: No Winner
- Bronze: Sinclair, China
Automotive Campaign of the Year
- Gold: The Gate London, UK - "It's OK, I'm with the AA"
- Silver: 1) RPA, USA - "Unstoppable Dreams" - 2) TMW, UK - "The Best Kept Secret on the Road"
- Bronze: Blueprint Partners, UK - "Lotus Emeya Press Drive"
B2B Campaign of the Year
- Gold: Mower, USA - "More than a Uniform"
- Silver: Frank PR, UK - "Get Fair About Farming"
- Bronze: No Winner
Best Corporate PR Campaign
- Gold: Kurio, Finland - "Finland's Energy - Wisest School"
- Silver: CJ Worx, Thailand - "Fresh Air Beans"
- Bronze: Mower, USA - "We Journey Together"
Best Creative AI-Led Campaign
- Gold: Next DC, Bulgaria - "AI or Real?"
- Silver: Zulu Alpha Kilo, Canada/USA - "Campbell's PAIntings"
- Bronze: Dark Blue, UK - "New York Yankees Hall of Fame Game with T-Mobile"
Best Creative Audiovisual & Digital
- Gold: BarkleyOKRP, USA - "Mother Fitness"
- Silver: RPA, USA - "Unstoppable Dreams"
- Bronze: Adcetera, USA - "Roborock: An Out of this World Campaign"
Best Creative Out of Home
- Gold: Promise, South Africa - "The Vluit Project"
- Silver: Next DC, Bulgaria - "Klek Shot"
- Bronze: CJ Worx, Thailand - "Chalotte2in1"
Best Creative Print & Design
- Gold: Serviceplan, Germany - "Price Packs"
- Silver: CJ Worx, Thailand - "Fresh Air Beans"
- Bronze: RPA, USA - "Unstoppable Dreams"
Best Creative Re-Brand
- Gold: BarkleyOKRP, USA - "Metro's No BS Approach: Cutting out the Yada Yada"
- Silver: No Winner
- Bronze: Mower, USA - "More than a Uniform"
Best Lifestyle PR Campaign
- Gold: Komunikacijski Laboratorij, Croatia - "A Soup to Remember"
- Silver: MNSTR, France - "Lundun Callin'"
- Bronze: CJ Worx, Thailand - "Chalotte2in1"
Energy/Sustainability Campaign of the Year
- Gold: Kurio, Finland - "Finland's Energy - Wisest School"
- Silver: NBS Communications, Poland - "Great Urban Mobility Test 2023 & 2024"
- Bronze: Mower, USA - "Little Things"
Financial Services Campaign of the Year
- Gold: Ivalo Creative Agency, Finland - "It's never Too Early To Start Saving"
- Silver: No Winner
- Bronze: Javelin, Ireland - "Because Life Never Gets Old"
FMCG Campaign of the Year
- Gold: RPM, UK - "Guinness Matchday"
- Silver: No Winner
- Bronze: BBD Perfect Storm, UK - "Mouth First"
Government & Not for Profit Campaign of the Year
- Gold: CJ Worx, Thailand - "The Ordinary Life Hearing Test"
- Silver: No Winner
- Bronze: No Winner
Healthcare Campaign of the Year
- Gold: Mower, USA - "Live Like Loretta"
- Silver: LIWA, United Arab Emirates - "The Pink ATM Initiative - Every Touch Matters"
- Bronze: 1) AbelsonTaylor, USA - "ZURZUVAE 'It's About Time' HCP Campaign" - 2) Abelson Taylor, USA - "TYMLOS 'Add to the Bone' Osteoporosis Consumer Campaign"
Indie Legend
- Gold: Tara Turkington & Tiffany Turkington-Palmer, Flow Communications, South Africa
- Silver: Dean Weller, Generation Media, UK
- Bronze: 1) Jacqui Alley, The Media Store, Australia - 2) Paul Phelps, AMS Media, UK
Innovation & Martech Excellence
- Gold: Promise, South Africa - "The Vluit Project"
- Silver: JAA, UK - "Reaching for the Sky(Rise) for the Woodland Trust"
- Bronze: eight&four, UK - "Coach - A Groundbreaking GenAI Digital Twin Technology Tool Built for Hyundai"
Middle East Indie Agency of the Year
- Gold: LIWA, United Arab Emirates
- Silver: BLJ Worldwide, Qatar
- Bronze: No Winner
Outstanding Creative Media Buying & Media Effectiveness
- Gold: CJ Worx, Thailand - "Ordinary Life Hearing Test"
- Silver: Generation Media, UK - "Creating a Bluey Moment"
- Bronze: JAA, UK - "Cats Protection's Lifeline: Expanding the Support for Fosterers and Fundraising"
PR Effectiveness
- Gold: CJ Worx, Thailand - "The Ordinary Life Hearing Test"
- Silver: Frank PR, UK - "Get Fair About Farming"
- Bronze: No Winner
Public Good
- Gold: BarkleyOKRP, USA - "Homeless Listings"
- Silver: Zulu Alpha Kilo, Canada/USA - "The Planet's Scariest Bouquet"
- Bronze: CJ Worx, Thailand - "The Ordinary Life Hearing Test"
Rising Star
- Gold: Kimberly Panagis, Nelson Schmidt, USA
- Silver: Allie Maxedon, AbelsonTaylor, USA
- Bronze: No Winner
UK & Europe Indie Agency of the Year
- Gold: BBD Perfect Storm, UK
- Silver: JAA, UK
- Bronze: Generation Media, UK
USA, Canada & South America Indie Agency of the Year
- Gold: Hogwash, USA
- Silver: No Winner
- Bronze: No Winner
Best in Show
- Winner: BarkleyOKRP - "Homeless Listings"
Best in World
- Winner: BBD Perfect Storm, UK / Europe
