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Creative in association withGear Seven
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Imperial Leather Turns Up the Diva in Latest Spot

18/10/2022
Reps
London, UK
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Sye Allen directs trademark comeback for Imperial Leather

Johnny Foreigner director Sye Allen brings his bold cinematic world and comedic timing to the iconic brand’s new TV Commercial with Midseye and Fold 7. Balancing fantasy and reality the director’s cut brings the story to life with confidence and his unmistakable aesthetic.

In the director’s words: It's all about a moment of escapism; embracing a bit of silliness, and turning up the diva. The more fantastical we took her (Ursula's) moments, the more fun we found in the reactions around her. It's the deadpan family that I actually ended up enjoying the most! Thanks again to the wonderful team of creatives that brought this to the screen.’

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