IMPACT BBDO Wins Most Trophies for Middle East at 2023 Loeries

At the 45th edition of the Lories, one of Africa and Middle East region’s leading creative awards, IMPACT BBDO was awarded the most trophies of any agency in the Middle East.

IMPACT BBDO brought home yet another Grand Prix for AnNahar, this time for 'The Newspapers Inside the Newspaper Edition.' It was one of only two Grands Prix won by the Middle East this year at the Loeries, the other going to FP7 McCann for 'Heinzjack.'

In addition to the Grand Prix and Gold, IMPACT BBDO won eight Silvers and 10 Bronzes and several finalists. These included a number of campaigns, including Lay’s, adidas, EBM, LBCI, Yokohama Tires, Loto Libanais, TENA, GharPar, Indus Hospital and IKEA.

Other agencies from the Middle East that picked up metals at the awards include Havas Middle East, MC Saatchi, Horizon FCB, Leo Burnett Beirut, MullenLowe MENA, Publicis Groupe, Publicis Middle East and Saatchi & Saatchi ME.

Additionally, in another historic moment for the UAE, Khaled AlShehhi, executive director of marketing and communication from the UAE Government Media Office, was named recipient of the Loeries Marketing Leadership and Innovation 2023.

2023’s strong performance by IMPACT BBDO follows their dominating run at the Loeries in 2022: the agency was named Agency and Network of the Year at the Loeries last year, winning three Grands Prix.