IMPACT BBDO Awarded Two Grand LIAs at 2022 London International Awards

Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.  

Created for creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. The judging process has no pre-judging. Each juror sees every piece of work in their respective Categories.  Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions. 

Ali Rez, chief creative officer, MENAP at Impact BBDO and LIA TV/Cinema and Online Film jury president, on judging LIA commented: “What a fantastic jury to be part of at LIA - London International Awards. Four intense days of looking at hundreds of films from around the world with this group of amazing people was a big learning experience for me: we laughed, we cried, we yawned, we were mesmerized, we argued, and we became friends. Feeling great about the final results for both Online and TV/Cinema work - shortlists are out already so check them out on liaawards.com The jury was very diverse.  Everybody got to learn something in this jury.  We debated quite a bit based on differing viewpoints.”

The Middle East scored 20 Statues at LIA 2022 – this is the first time that United Arab Emirates is awarded two Grand LIAs. They were also awarded five Gold, nine Silver and four Bronze Statues and attained four Finalists. Saudi Arabia attained one Finalist.

IMPACT BBDO, Dubai leads the way within the Middle East statue tally, winning 14 Statues; two Grand LIAs, five Gold, six Silver and one Bronze. 

• GRAND LIA in Health & Wellness for TENA titled “Despair No More” 

• GRAND LIA in Non-Traditional for AnNahar Newspaper titled “The Elections Edition”

• Gold - Ambient & Activation - Media for AnNahar Newspaper titled “The Elections Edition”

• Gold - Health & Wellness - Use of Social Media for TENA titled “Despair No More”

• Gold - Non-Traditional - Media for AnNahar Newspaper titled “The Elections Edition”

• Gold - Non-Traditional - Political for AnNahar Newspaper titled “The Elections Edition”

• Gold - Print - Political for AnNahar Newspaper titled “The Elections Edition”

• Silver - Ambient & Activation - Political for AnNahar Newspaper titled “The Elections Edition”

• Silver - Creativity In PR - Media for AnNahar Newspaper titled “The Elections Edition”

• Silver - Creativity In PR - Use of Events and Stunts for AnNahar Newspaper titled “The Elections Edition”

• Silver - Health & Wellness - Corporate Communication for TENA titled “Despair No More”

• Silver - Print - Media for AnNahar Newspaper titled “The Elections Edition”

• Silver - Print - Zeitgeist for AnNahar Newspaper titled “The Elections Edition”

• Bronze - Integration - Media for AnNahar Newspaper titled “The Elections Edition”

• Finalist - Integration - Political for AnNahar Newspaper titled “The Elections Edition”

Commenting on the Grand LIA for Health & Wellness, Tim Hawkey, Chief Creative Officer of AREA 23 and the LIA Health & Wellness Jury President said: “This work was for TENA and it looked at menopause in the Middle East.  The only word for it in Arabic was ‘the age of despair’. So, the brand decided to take that on.  And they created a huge cultural movement to rename menopause and ultimately changed the actual word in the dictionary.  What an achievement! And we looked at it on the scale and the impact on a whole region.

As for the Grand LIA for Non-Traditional, the jury president, Doerte Spengler-Ahrens, managing creative director of JvM SAGA & partner at Jung von Matt said: "We gave the Grand LIA to a newspaper who donated their paper to the country so there was no excuse not to have an election.  They just put a sticker in the shops where the paper was sold saying, ‘Sorry, there is no newspaper today. We gave our paper to the government so there will be elections.’ This is a piece of Non-traditional work that makes you go, 'What?’. It's not just about doing ads. We opened a new door."