IF. Agency’s Coffee Table DM for Inspiring Travel Sees Bookings Double

Chester headquartered ITC travel group reports a 200% return on investment on their turn of year DM campaign, created by brand communications agency IF.

Inspiring Travel are experts in luxurious personalised experiences from Antigua to Australia; but how do you create a stand out in a crowded space in the peak booking season?

IF. answered the brief with a crowning piece of direct mail ‘Taking you there’ that put names to faces, written by the territory specialists, delivering a personal and insightful travel guide to valued clients and prospects. Flicking through the 120 page full colour crafted coffee table book, recipients are left in no doubt Inspiring Travel provide a more personalised, itinerary-led travel service with individual specialists, worldwide.

IF. creative director Jo Whiteley offered this insight, “The ‘DM’ was an experience in itself: stylish, personal and worthy enough to grace the coffee table of anyone lucky enough to receive it. An authentic travel guide, providing inspo time & time again – unlike any other ‘travel brochure’, this was curated to share real experiences, opinions & recommendations, each page individually designed for a fully immerse read.”

Alexis Sharples, marketing director ITC said, “This was a significant investment and a change of strategy for us. IF.’s uncompromising creativity and collaborative approach gave us the confidence to go for it… and it paid off! With THE best reaction ever recorded for a DM campaign. We more than doubled what we spent to date.”